Poppy Bilderbeck is the founder of PRESS(ED). She started her journey as a journalist at the age of 19, writing for a student newspaper amid the coronavirus pandemic. She entered her first full-time, paid job two weeks after graduating.

Poppy’s journalism has always been rooted in mental health. Whether it be raising awareness of challenges students faced during the pandemic, to when she became a full-time journalist and quickly realised despite how amazing a career it is, the very real and severe consequences it can pose to reporters’ mental healths.

Poppy thought up PRESS(ED) several years ago. After losing her mum in 2025 she decided to take the plunge, go freelance and set up PRESS(ED). She champions mental health awareness in everything she can. Whether it be through her journalism to performing spoken word poetry or working alongside some other incredible charities – Poppy a Youth Advisory Board member for Words Matter and the Communications and Impact writer for the Raphael Rowe Foundation – Poppy hopes in everything she does, she can help remind even just one person that they’re not alone.

Harry Wynne-Williams is a Principal Advisor at Audley Advisors, a London-based strategic advisory firm for leaders. He is a former army officer and journalist with widespread international reporting experience for channels and titles including BBC Radio 4, The Daily Telegraph, The Independent and Management Today.

His working experience has included long periods in conflict zones as a soldier, journalist and communications advisor, as well as working with distressing media content. He is committed to seeing effective mental health support provided for journalists in need, just as military charities and support agencies have come to provide for veterans.

Justine has an extensive background in corporate and financial communications having begun her career in the press office at Salomon Brothers before moving to Citigate Communications and then becoming Director of Communications for a leading international healthcare company.

Post parenthood, Justine’s business experience includes the successful launch of the leisure wear clothing brand Birdie London Ltd, and previously established J Design interior design consultancy.

Justine has a wide knowledge of society’s social and health issues having served as a Presiding Magistrate in London since 2007.   She is committed to addressing the challenges of mental health and wellbeing.